Why Is My Digital Signage So Boring?

by Linda Johnson on Mar.09, 2010, under 1

It’s easy, if you look, to find dynamic signage all around you. With cheap access to digital screens and simple software, businesses and other people who must communicate can now do so free from a ‘fixed’ sign.

So who uses these digital signage systems, anyway? Sure, we know we’ve seen them before, but have they ever caught our eye? There seems to be a ‘type’ of boring digital signage out there — is there anything more interesting? We’ve found 4 things that say yes.

#4: In Apartment Lobbies.

If you’re unlucky, your apartment building might just use its digital signage for some boring old “welcome home” stuff, or to dynamically display the lobby’s security camera (hooray). But intrepid building managers are realizing they can help residents out — weather data or traffic help are a lifesaver!

#3: On Public Transportation.

Sure, there are lots of ads all over public transit nowadays, but at the same time, you can get some great digital billboards being used on there — for public service messages, anti-pick pocketing animations, and the like.

#2: To Gauge Customer Response.

Google’s AdWords program has introduced the concept of very precise metrics and analytics into modern advertising, allowing people to see exactly what works and how ads can be improved for their customers. Digital signage does a version of that.

As an intelligent businessperson, you might do up multiple approaches to a promotion and place them, on a rotating basis, on a piece of digital signage. See which one converts the best, and go with it!

#1: To Be Humorous.

Sometimes it’s hard to be funny in a press release or a news story, but corporations and city halls and other organizations that have to communicate with the public on a regular basis are realizing that a light touch in their words — often only achievable with a digital sign — can make a big difference in how customers respond.

Do you have your own creative idea of using a Digital Signage in your business? How about trying a Digital Signage System for free? You can put your ideas into practice by requesting a free trial on the SimpleDigitalSignage website now!