Marketing Tips Forum

One of the key elements that generally helps to distinguish direct marketing campaigns from advertising is the fact that a marketing campaign seeks to provoke an action more or less immediate in the receiver.

Email marketing provokes quicker actions in the receiver than advertising or direct marketing do because of its interactive nature. The receiver may respond immediately or not to respond at all.

Email marketing’s response occurs most frequently by clicking on a link, but it may take other forms, such as calling a hotline or a callback request. Its primary goals are the ultimate goal is the transformation or the transaction.

Different techniques must be implemented to motivate clicking on icons or to send emails.

Even when the proposed action is implicit, the user should be encouraged to move as soon as possible to the action. For this email marketing uses words or forms of action. Here we find a well-known phenomenon of online advertising by which the presence of mention of the type “click” on a banner advertisement can increase the rate of clicks, while of course the audience knows that the image is clickable.

The formula used may be a word that recalls the need for immediate action to avoid a phenomenon of procrastination.

In email marketing everything has to do with the ability to click on something. Therefore, recipients of emails need to find it easy to click on the information. The message has to be highlighter in order to stand out from the rest of the text.

When put to the test, texts with links and images, the winner is the first one. People seem to be more prone to clicking on links with text than on images. When the purpose of your email marketing campaign is to inform the customer of your product, use links that lead them to images of your products and refrain from going through too many pages to do it.

There is a proliferation of the usage of links in email marketing. If the message is relatively long, do not hesitate to increase the presence of a link within the message. It is always to offer the user a link to visual range and a mouse, without recourse to the lift frame is necessary.

The use of an accelerator or incentives in email marketing. As in traditional direct marketing, an accelerator in the form of a bonus or gift reserved for first responders or linked to a deadline for response is a technique to increase response rates.

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