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Social Media marketing is the fastest growing marketing technique today. Social media marketing is the type of planned marketing efforts that lead to the “Viral” spread of a company’s message. Unfortunately most marketers do not understand social media, let alone marketing in the social media market.

Social Media, also known as the Social Web or Web 2.0, is an evolution of the internet. This evolution empowers consumers to take control of the content on internet through social networks, online communities, blogs, wikis, and more. The primary difference between Social Media and the old model of the internet is that consumers control the content on the web. The content published by companies with monetary motives is quickly weeded out and buried by fresher more popular content.

This new model creates unlimited new opportunities for companies that are willing to engage the consumer. When done effectively, the
message shared with the consumer is spread virally drawing attention to the company that initiated the message. This viral message creates
many positive results. First, it attracts new previously unreached consumers to the company. Second, it generates internet content that is tracked and indexed by Google. This content naturally increases search engine ranking and draws additional consumers to join in the conversation and buzz.

For all of its benefits, there is a drawback to social media. It requires new approaches to marketing. The two most popular approaches are Social Media Networking and Social Media marketing. These new
approaches in the new model can be difficult for traditional marketers to embrace. The tactics and techniques used in the past are no longer
relevant in these approaches. In some cases, using traditional marketing tactics in a social media environment can seriously damage the reputation of the company.

Networking in a Social Media environment requires a change in the way companies view their target audience and the approach to reaching them. In this new model, every customer is a potential marketing partner. Every interaction with the customer has the potential of become either a marketing opportunity or a blemish on their social
media reputation. Companies must now engage consumers and treat them like true marketing partners to be effective at Social Networking.

Social Marketing, on the other hand, focuses on leveraging Social Media sites like Digg and Reddit to expand the reach of marketing efforts. The goal of Social Marketing is multifaceted. First, share content on social platforms to increase visibility. Then, initiate the viral spread of this content.
Finally, encourage the continued mention of content on blogs and websites to continue the spread of your content. Each of these three
efforts is monitored by search engines and will naturally promote higher seo rankings. Creating natural SEO links to the advertiser’s material.

Social media marketing can have a tremendous impact on your marketing plans. It can either extend your reach or send your customers running
scared. A solid understanding of social networking, social marketing, and how they interact will increase your chances of succeeding. Much
like traditional media, marketers have a variety of Social Media tools that can be used to reduce the amount of time necessary to succeed. Just like with traditional marketing, the tools or platforms used should be considered carefully and leveraged to promote the company in the best way possible.

Author Jason DeMars is an internet network marketing trainer that will teach how to generate leads and income using the Magnetic Sponsoring system.

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5. Social Networking Sites | Social Media Marketing Success Or A Networking Nightmare?