Don’t Make This Stupid Social Media Mistake

by Jason DeMars on Sep.09, 2009, under Internet Marketing

This mistake violates rule #1 of Social Media and I see the majority of network marketers doing it and it aggravates me to no end. This mistake will get you nowhere and it will in fact do the exact opposite of what you are trying to do. It violates the main rule of social media and it can result in your website being slapped down or banned in the search engines and give you a bad reputation.

What is this mistake you say? It’s posting links and writing articles and sending out messages simply for the sake of selling. This does not work in social media. Social Media is for the purpose of interaction and doing this will get you lot of negative feedback. Not only that, but people love social media because they don’t want to get pitched on some product or service like they do on every other website. When you post your website simply for the sake of advertising the result is you are a spammer. You need to get invited to make your offer first.

So what is the solution to the problem because we all want exposure for our business right? The solution is to provide something of value to when you post. Make sure first you are approaching your target market for instance, never advertise on your personal profile on facebook that will always backfire. Secondly, when you are approaching them give them something valuable. Don’t just post your website or send out an advertisement for your network marketing company. People hate that. I hate that and if you are honest so would you. The Golden Rule works well in everything, but remember it in web 2.0 “do unto others as you would have others do unto you.”

Give something of value to them and approach them as a servant giving help and assistance for NOTHING. If you do this you will be successful. Don’t be a spammer just posting junk offer value and when you give it a title make sure the title is latent with the value that your target market is looking for.

Since teaching this to my group on Facebook. I received this feedback from one of the members. Here is what she said, “I took your advicewell some of it. I read your blog and I left my blog, myspace and youtube url on my profile. I slimmed it down by taking off 6 sites. Now that I think about itthat is a pitiful shame.”

I understand where she is coming from. You made the effort to put the sites together and now you want to make money on it through your Facebook profile since that is where most people go to learn about you. However, there is much more effective way. Facebook allows us to make a “page” for our company. On a page instead of getting friends you get “fans”. As a personal profile you want to become a fan of your page and that in turn will be posted on your profile and the home page where your friends see your updates.

Again, the same rules apply on your business page. It’s not an excuse to spam. Give out valuable, content driven information that supplies a service to your fans and attracts them to want more of your content. On the business page you post videos, notes, events and start a discussion board. Add items galore on your business page (as long as it is content driven) and you won’t at all be considered a spammer. You can post a link back to one of your business sites on your personal profile, but don’t make it look spammy.

I recommend sending Facebook fans to a blog or an in-between site that sends traffic to your money site. You can also create groups on Facebook around a specific subject that allows for a group to interact around the subject and it will in turn offer a link back to your site. Since you are the administrator it presents you as an expert in the field.

About the author: Jason DeMars is an SEO and internet network marketing trainer that will show you how to create your own leads and income using Magnetic Sponsoring.